Privacy Policy

Last updated: 19/8/26

1. Introduction

1.1 This Privacy Policy explains how Caliora ("Caliora", "we", "us" or "our") collects, uses, discloses and protects your personal information when you visit our Website, make a purchase, subscribe to our services or otherwise interact with us.

1.2 By using our Website or providing personal information to us, you agree to the collection and use of your information in accordance with this Privacy Policy and applicable data protection laws, including the UK General Data Protection Regulation ("UK GDPR"), the Data Protection Act 2018, and, for customers in Sweden, the EU General Data Protection Regulation ("EU GDPR").

1.3 This Privacy Policy does not apply to third-party websites, services or applications that may be linked from our Website.

2. Who We Are (Data Controller)

2.1 For the purposes of data protection law, Caliora is the data controller of your personal information.

2.2 Our contact details are:

• Email: info@shopcaliora.com
  

3. Personal Information We Collect

3.1 We may collect and process the following categories of personal information:

• Identity and contact details: name, email address, billing address, shipping address, telephone number.
• Order and transaction information: products purchased, payment method (token or identifier only — we do not store full card details), order value, currency, order dates, delivery information.
• Account information: username, password (stored in encrypted format), order history, saved addresses, subscription preferences.
• Subscription information: subscription plan selected, billing frequency, renewal dates, cancellation and pause history.
• Communications: records of emails, messages and other correspondence you send to us, including customer service enquiries.
• Technical and usage data: IP address, browser type and version, device identifiers, time zone setting, operating system, referring URLs, page interaction information and other data relating to your use of our Website.
• Marketing preferences: your preferences regarding marketing communications and communication channels.

3.2 We collect personal information directly from you when you place an order, create an account, subscribe to our newsletter or marketing communications, contact us, or participate in promotions, surveys or other activities.

3.3 We also collect certain technical and usage data automatically using cookies and similar technologies when you browse our Website (see section 8).

4. Legal Bases for Processing

4.1 We process your personal information only where we have a lawful basis. Depending on the context, we rely on one or more of the following:

• Contract: processing necessary to enter into or perform a contract with you, including processing orders, managing subscriptions and arranging delivery.
• Legal obligation: processing necessary to comply with our legal obligations, such as tax, accounting and consumer protection requirements.
• Legitimate interests: processing necessary for our legitimate business interests, provided your rights do not override those interests, for example fraud prevention, website improvement and business analytics.
• Consent: where you have given clear consent for specific processing, such as receiving marketing communications. You may withdraw your consent at any time (see section 10).

5. How We Use Your Personal Information

5.1 We may use your personal information for the following purposes:

• Providing our services: processing orders, taking payment, arranging shipping, managing subscriptions and recurring billing, delivering products and providing customer support.
• Account management: enabling you to register, log in, view order history, manage subscription preferences and saved details.
• Communications: sending order confirmations, dispatch notifications, subscription renewal reminders and service-related messages, and responding to your enquiries.
• Marketing: where you have consented or where we are otherwise permitted by law, sending you information about products, offers, promotions or news. For customers in Sweden, we will only send electronic marketing communications where you have given prior consent.
• Improving our services: monitoring and analysing Website usage, testing new features and maintaining the security of our systems.
• Legal compliance: maintaining business records, handling complaints, resolving disputes and complying with applicable laws.
• Fraud prevention: verifying identity, monitoring for suspicious activity and protecting the integrity of our Website and systems.

6. Sharing Your Personal Information

6.1 We do not sell your personal information. We may share it with trusted third parties for the purposes described in this Privacy Policy, including:

• Shopify: our Website is hosted on the Shopify platform. Shopify collects and processes certain personal information about your access to and use of the Website in order to provide and improve its services. Information you submit to the Website may be transmitted to and shared with Shopify and third parties located in countries other than where you reside. For more information, please see the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users.
• Payment service providers: including Shopify Payments, Klarna and other providers, to process payments and prevent fraud. When you use Klarna, your personal data is shared with and processed by Klarna in accordance with Klarna's own privacy policy.
• Delivery and logistics partners: to deliver your orders and manage returns.
• IT and hosting providers: to host our Website, store data and provide technical support.
• Analytics and advertising partners: to help us understand Website usage and, where applicable and subject to consent where required, to deliver or measure advertising.
• Professional advisers: such as legal, financial or compliance advisers, where necessary.

6.2 We require third-party service providers to use your information only as necessary to provide services to us and to protect it in line with applicable data protection laws.

6.3 We may also disclose your personal information where required by law, regulation, court order or competent authority, or where necessary to protect our rights, your safety or the safety of others.

7. International Transfers

7.1 Some of our service providers (including Shopify) may be located outside the United Kingdom and Sweden, which may involve transferring your personal information to countries that do not have the same level of data protection.

7.2 Where we transfer your personal information outside the UK or the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK or EU authorities, or transfers to countries recognised as providing an adequate level of protection.

7.3 You can contact us at info@shopcaliora.com if you would like more information about the safeguards we use.

8. Cookies and Similar Technologies

8.1 We use cookies and similar technologies (such as pixels and tags) to enable key Website functionality, remember your preferences, analyse how our Website is used, and support marketing activities where permitted.

8.2 The types of cookies we use include:

• Strictly necessary cookies: required for the Website to function, including session management and security. These cannot be switched off.
• Analytics cookies: help us understand how visitors interact with the Website so we can improve it. These are only set with your consent.
• Marketing cookies: used to deliver relevant advertisements and measure their effectiveness. These are only set with your consent.
• Third-party cookies: set by our service providers, including Shopify, payment processors and analytics tools, for the purposes described above.

8.3 You can manage your cookie preferences through the cookie banner displayed on the Website, or through your browser settings. Disabling certain cookies may affect Website functionality.

9. Data Retention

9.1 We retain your personal information only for as long as reasonably necessary for the purposes set out in this Privacy Policy and to comply with our legal obligations.

9.2 As a general guide:

• Order and transaction data is retained for up to 6 years after the transaction to comply with UK tax and accounting requirements.
• Account data is retained for as long as your account is active and for up to 2 years after account closure or last activity.
• Marketing data is removed within 30 days of your request to unsubscribe.
• Subscription data is retained for the duration of your subscription and for up to 6 years after cancellation for legal and accounting purposes.

9.3 When we no longer need your personal information, we will take steps to delete or anonymise it securely.

10. Your Rights

10.1 Under UK and EU data protection law, you may have the following rights:

• Right of access: to request a copy of the personal information we hold about you.
• Right to rectification: to request correction of inaccurate or incomplete personal information.
• Right to erasure: to request deletion of your personal information in certain circumstances.
• Right to restriction: to request that we restrict processing of your personal information in certain circumstances.
• Right to data portability: to receive your personal information in a structured, commonly used, machine-readable format.
• Right to object: to object to processing based on legitimate interests, and to object at any time to processing for direct marketing.
• Right to withdraw consent: where we rely on consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.

10.2 To exercise any of these rights, please contact us at info@shopcaliora.com, clearly stating your request and providing enough information to identify you.

10.3 We aim to respond within one month. In complex cases, this may take up to two additional months, in which case we will inform you.

11. Marketing Communications

11.1 Where you have opted in or where we are otherwise permitted by law, we may send you emails about our products, offers and news.

11.2 You can stop receiving marketing emails at any time by clicking the "unsubscribe" link in any marketing email, or by contacting us at info@shopcaliora.com.

11.3 Even if you opt out of marketing, we will still send non-marketing messages where necessary, such as order confirmations, subscription renewal reminders and service updates.

12. Children's Privacy

12.1 Our Website and services are not intended for anyone under 18 years of age. We do not knowingly collect personal information from anyone under 18.

12.2 If you believe a child under 18 has provided us with personal information, please contact us at info@shopcaliora.com so we can take steps to delete it.

13. Security

13.1 We take reasonable technical and organisational measures to protect your personal information from unauthorised access, use, disclosure, alteration or destruction.

13.2 No method of transmission over the internet or electronic storage is completely secure. While we work to protect your data, we cannot guarantee absolute security.

13.3 In the event of a personal data breach that poses a risk to your rights and freedoms, we will notify the relevant supervisory authority within 72 hours where feasible, and will inform you without undue delay where the breach is likely to result in a high risk to you.

14. Complaints

14.1 If you have concerns about how we handle your personal information, please contact us at info@shopcaliora.com.

14.2 You also have the right to lodge a complaint with a supervisory authority:

• United Kingdom: Information Commissioner's Office (ICO), https://ico.org.uk, telephone 0303 123 1113.
• Sweden: Integritetsskyddsmyndigheten (IMY), https://www.imy.se.

15. Changes to This Privacy Policy

15.1 We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last updated" date.

15.2 Your continued use of our Website after changes are made constitutes your acceptance of the updated Privacy Policy.

16. Contact Us

16.1 If you have any questions about this Privacy Policy or your personal information, please contact us at:

• Email: info@shopcaliora.com